LinkedIn is the best platform to reach decision-makers for B2B companies, but high costs can be daunting. Our checklist is your go-to guide for maximizing your ad budget, targeting the right audience, and getting better conversions.
When tackling paid acquisition, we put data first. Grow your brand awareness and generate more leads with our analytics-led Paid Search and Paid Social advertising campaigns.
As a tech-forward but human-led team, we're dedicated to measuring the impact of your campaigns and sharing the results clearly and consistently in the context of your broader business goals. We remain flexible and efficient in our communication and deliverables to prioritize optimization. If something doesn't work, we'll pivot in another direction. By focusing on results that matter, we design agile and effective paid advertising architectures for our clients.
As a team for startups, we want to build campaigns that best serve your needs. Whether you're just starting out or already running paid campaigns, we'll help you ramp up and meet your goals. Want to run ads on a platform you don't see below? Connect with us, and we'll work together to plan top-notch ad campaigns wherever you want them.
Of course, our job is to get to know your products, services, and brand—but we also want to become a seamless extension of your team. As an integrated partner to your business, we take our paid ad formulas and turn them into impactful lead-generation strategies. Check out our success stories to see how our collaborative campaigns have led to meaningful growth for our clients.
decrease in cost per conversion month over month compared to industry competitors
increase in conversion rate
average growth in monthly Google Search leads
Each campaign might look a little different depending on a number of factors. However, this is a brief overview of what you can expect each campaign to follow:
Identify the goals you want to achieve with your new paid search campaign. Be realistic here and do plenty of research beforehand. Do you want to increase website traffic? Boost your brand awareness? Drive more sales?
Before choosing the best location for your campaign, you need to have a clear understanding of where your target audience is searching for their information.
Consider how much you’re willing to spend per click on your ad. Generally, you’ll want to target a monthly budget and allow the platform to allocate the funds on a daily basis.
Now it’s time to set up your campaign by creating ad groups, selecting your keywords, writing the copy, and choosing the images if needed. Most platforms have strict guidelines to follow, so be sure to adhere to their specific rules.
When it comes to paid search, you can’t just set it and forget it. You must keep a close eye on your campaign performance as the data rolls in. You should also periodically audit your campaigns and make adjustments as necessary.
While this high-level outline may seem simple, there is much more to running successful campaigns. It will require several steps to properly leverage paid search, but our team helps our clients successfully navigate this process.
Are your paid advertising campaigns on LinkedIn Ads or Google Ads underperforming?
Don’t worry, we're here to help. It's estimated that a significant portion of digital marketing spend is wasted annually, but our team of experts can help you identify and reduce inefficiencies in your campaigns. We’ll conduct a detailed audit of your accounts, providing a comprehensive performance report with concrete recommendations for improving campaign setup, audience targeting, conversion tracking, bidding, budgeting, and more. Contact us today to get started, and after the audit, we’ll review the report with you in detail to answer any questions you may have.
LinkedIn is the best platform to reach decision-makers for B2B companies, but high costs can be daunting. Our checklist is your go-to guide for maximizing your ad budget, targeting the right audience, and getting better conversions.
In this comprehensive guide, we’ll help you clearly define your campaign objectives, provide expert guidance on competitive budget levels, show you how to take full control of your campaigns, and help you avoid the most common paid search pitfalls.
Discover how to maximize ROI, outperform competitors, and achieve long-term success during economic slowdowns with our proven 7-step budgeting system that identifies low-cost opportunities and optimizes ad spending.
When working with your team, our goal is to be fast and responsive. We provide our clients with direct access to our entire team, ensuring comprehensive support and expertise. By setting and achieving our own high standards, we consistently meet and exceed our clients' goals. But you don’t have to hear it from us—find out what our clients have to say about working with our team.
Our data-driven approach and creative problem-solving have helped startups overcome their toughest challenges and achieve remarkable growth.
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