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The State of Social Media in 2024 (and Looking Ahead to 2025)
We interviewed our social media strategist, Zoe Wesley, to look into the defining trends shaping social media in 2024 and a glimpse into what we can expect in 2025.
Leveraging Your Social Media Marketing Strategy for Inbound Marketing: 4 Best Practices
For the modern business, a social media presence is nearly unavoidable. Your social media marketing strategy serves as a powerful tool for building brand awareness and credibility.
The 5 Most Crucial KPIs for Paid Search & Paid Social Campaigns
We’re inundated with advertisements across our digital devices every minute. Some estimates put the daily amount of ads we’re exposed to upwards of 10,000. That number is incomprehensible. But it always paints the picture of what you’re up against.
New Year, New Social Media Marketing Strategy: 6 Predictions for 2024
Social media, since its inception, has moved through phases—especially when it comes to B2B marketing. No doubt, your social media marketing strategy has shifted and evolved in recent years, as it should!
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