You’ve probably seen article after article of experts claiming they know the best, most important, and most useful marketing key performance indicators (KPIs) you need to monitor....
Social media, since its inception, has moved through phases—especially when it comes to B2B marketing. No doubt, your social media marketing strategy has shifted and evolved in recent years, as it should!...
Taylor Swift is more than just a pop icon—she's a marketing mastermind. Her ability to connect with her audience, create powerful branding, and tell compelling stories has made her one of the most successful artists of our time....
While Search Engine Optimization (SEO) can play a vital role in a company’s marketing success strategy, paid search campaigns actually drive twice the number of visitors to your high-priority web pages. ...
It’s an important question and one that should not be ignored, especially in a startup organization. Email marketing is more than just another marketing channel to maintain....
New year, new digital marketing trends! Each new year provides organizations, and marketers in particular, with brand new opportunities to optimize and revamp their promotional strategies. And let’s be clear,...
Ah… SEO. Remember the days where the rules of optimization were like the wild west of the internet? You had words like “cat” spammed across the pages of a website selling cat food (sometimes written invisibly for extra measure)...
We’ve all been feeling it… the effects of being on our devices all day long. Whether we’re catching up on the bombardment of emails that hit our inboxes immediately at 9 AM, reading up on industry trends...
With the Google advertising network reaching 90% of internet users, a killer Google Ads campaign is clearly one of the best ways for digital marketers to extend their reach and generate best-fit leads. ...
You’re no doubt aware of pay-per-click (PPC) advertising like Google Ads and LinkedIn Ads. After all, it’s impossible to enter a search query on Google without a few ads popping up above your results....
Today, the B2B buyer’s journey is complex as most buyers are navigating through the process on their own. By leveraging self-serve methods of researching a product and making a purchase decision...
Historically, there has been a lot of gripe between sales and marketing departments. Sales often feels as though marketing doesn’t provide them with the resources they need whereas marketing feels as though sales isn’t communicating their needs well enough. ...
Garnering a surplus of leads is great. But knowing which leads are most likely to make a purchase is even better. Lead scoring is the process of collecting as much data as possible ...
An effective marketing automation strategy is one that constantly evolves as new trends and insights emerge. Optimizing your marketing automation strategy is key to creating high-performing marketing campaigns. ...
Having a standardized database management process is crucial to successful marketing campaigns and programs. With clean, up-to-date, and useful data, your marketing team will be better equipped to make data-driven decisions and boost the effectiveness of your marketing initiatives....
Data hygiene is the practice of ensuring your organization has clean, well-managed data. Clean data is free of errors, accurate, and up-to-date. Whereas, dirty data is incomplete, outdated, duplicative, or inaccurate. ...
Inbound marketing is defined as a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience...