Our Expanding Fractional Marketing Services: Now Offering PR
As you work to scale your business, achieving visibility is a necessity. For startups, establishing credibility and positioning your brand as an authority can be the difference between getting ignored and standing out.
That’s why Möve Marketing is excited to announce the expansion of our fractional marketing services to include public relations (PR). Our goal is always to help our clients amplify their message and build a positive reputation in their industries, and our new PR offering is designed to accomplish that more effectively.
After years of experience working with growing companies to develop meaningful marketing strategies and run social media, content, ads, lead scoring, and more, we’ve seen firsthand the significant impact of thought leadership, media exposure, and industry recognition. They are all key components of a growth strategy that can help you successfully share your solutions—even in competitive markets.
Here, we’ll cover exciting details about our new fractional marketing services and highlight why our founder and CEO, Kaitlyn Merola, was recently featured among the top women leaders of 2025 by Women We Admire.
Why PR Matters for Startups
At a glance, public relations is about media coverage. However, it’s just as important to think about the full scope of your team’s approach, which should also include shaping the narrative around your brand, building relationships with key stakeholders, and reinforcing trust with your audience.
💡If you’re not already convinced about the importance of sharing thought leadership content and promoting your unique, expert perspective, there’s research to back it up: 88% of decision-makers say that thought leadership content can bolster their perception of a business.
As you set out to establish that authority, PR efforts can play a major role in publicizing your brand’s expertise and value proposition. It will also help your team gain recognition across relevant industries.
For years, Möve Marketing has been a trusted fractional marketing services partner for startups (you can check out some of our results and case studies here). We already offer demand generation, content marketing, paid media, and brand awareness strategies, among other marketing channels and techniques. Adding PR to our suite of services allows us to provide a fully integrated marketing approach and gives us the skills and tools we need to help clients attract the right audience. Looking to gain credibility and recognition in competitive markets? We can help.
The Möve Marketing Approach to PR
Unlike traditional PR firms, which typically operate independently of your marketing initiatives, we integrate PR directly into your broader marketing strategy. Our PR services include:
- Media Relations: Getting your company featured in top publications and relevant industry outlets.
- Thought Leadership Development: Positioning your leadership team as industry experts through articles, interviews, and speaking engagements.
- Awards & Recognition Strategies: Identifying and securing industry accolades to increase credibility.
We believe it’s important to align PR objectives with content marketing, paid media, and digital demand generation. With a comprehensive approach and expert team, we can support your startup as you turn company milestones and key product updates into media coverage and measurable business impact.
Putting Möve Strategies Into Action
The power of PR isn’t just something we advocate for our clients. We also aim to put it into practice ourselves. Our founder and CEO, Kaitlyn Merola, was recently featured with other successful women leaders by Women We Admire, where she shared her path to building Möve into a leading marketing agency. The article, The Top Women Leaders of 2025, highlights Kaitlyn’s expertise in demand generation, her leadership in scaling startups, and her innovative vision for the future of marketing.
This story is an example of the way that strategic media exposure supports brand authority along with new opportunities and connections. Joined by our other initiatives, this can expand Möve’s network and reinforce its position as a go-to marketing partner for startups and growing companies.
What This Means for Our Clients
Gaining traction in a crowded market can be one of the biggest challenges for startups. Even if you have great products or services, you still need visibility and a plan for positioning your brand as an industry leader. For companies working with Möve, that’s where our expanded PR services make a difference.
With a tailored PR strategy, we can help you grow your authority through well-placed media coverage and insightful thought leadership. Whether your goals are to break into new markets, attract investors, or establish trust with customers, PR can fill the gap in your marketing strategy and elevate your effectiveness from acceptable to exceptional.
Möve Marketing has always been focused on helping startups scale in the smartest, most efficient way possible. With PR now part of our fractional marketing services, we’re giving our clients an even more powerful set of skills, resources, and tools to build their brand, reach the right audiences, and make a lasting impact.
Final Thoughts
With the addition of PR to its fractional marketing services, Möve Marketing is now a one-stop solution for startups looking to scale with a comprehensive, high-impact marketing approach. As your team sets out to generate leads, build brand awareness, or establish thought leadership, our expanded services can make it happen.
Interested in learning more about how our fractional marketing services—including PR—can support your business growth? Let’s talk!
