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Our Marketing Expertise

Want a behind-the-scenes look inside the minds of our marketing experts? We cover everything from SEO to paid search to email, and we’re happy to share some of our best tips. Dive in to uncover some of the best strategic marketing approaches for your growing company.

How to Identify and Understand Your Startup’s Target Audience

Learn the process of identifying your target audience as well as how to use your value proposition, customer feedback, and market research to drive growth.

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Our Expanding Fractional Marketing Services: Now Offering PR

Möve Marketing is expanding its fractional marketing services to include PR as we help startups gain visibility and establish thought leadership.

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4 Social Media Changes Affecting How You Reach Your Target Audience

Stay ahead of 2025’s social media changes. Learn how algorithm shifts, AI, short-form content, and social commerce impact your marketing strategy.

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Paid Search and Paid Ads: Key Trends and Predictions for 2025

Dive into what we believe 2025 will bring to the paid advertising and paid search environments for starts ups and tenured business alike.

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Demystifying Editorial Calendars: Build One That Works For Your Startup

Learn why editorial calendars are the clear answer to your content marketing challenges, aligning teams and business goals across departments and timelines to reach your target audience more effectively.

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Don’t Let Hot Leads Go Cold: Prioritize Your Pipeline with Lead Scoring

By identifying how a lead scoring model can integrate with the customer journey, organizations will inherently empower teams to engage the right leads at the right time – increasing customer volume.

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These guides, ebooks, and checklists deliver comprehensive overviews of the very marketing strategies we use every day. Need help building case studies? Or ready to develop a marketing strategy from scratch? You’ll find what you’re looking for here.

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