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The Beginner’s Guide to 5 B2B Marketing KPIs You Can’t Afford to Overlook This Year

You’ve probably seen article after article of experts claiming they know the best, most important, and most useful marketing key performance indicators (KPIs) you need to monitor.

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New Year, New Social Media Marketing Strategy: 6 Predictions for 2024

Social media, since its inception, has moved through phases—especially when it comes to B2B marketing. No doubt, your social media marketing strategy has shifted and evolved in recent years, as it should!

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Marketing Like a Mastermind: 5 Marketing Tips to Learn from Taylor Swift (for B2B Businesses)

Taylor Swift is more than just a pop icon—she’s a marketing mastermind. Her ability to connect with her audience, create powerful branding, and tell compelling stories has made her one of the most successful artists of our time.

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How to Leverage Paid Search: An Expert’s Perspective

While Search Engine Optimization (SEO) can play a vital role in a company’s marketing success strategy, paid search campaigns actually drive twice the number of visitors to your high-priority web pages.

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9 Email Marketing Best Practices (For Startups)

It’s an important question and one that should not be ignored, especially in a startup organization. Email marketing is more than just another marketing channel to maintain.

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7 Digital Marketing Trends That Will Dominate 2023

New year, new digital marketing trends! Each new year provides organizations, and marketers in particular, with brand new opportunities to optimize and revamp their promotional strategies. And let’s be clear,

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