Garnering a surplus of leads is great. But knowing which leads are most likely to make a purchase is even better. Lead scoring is the process of collecting as much data as possible
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4 Steps to Building a Killer Marketing Automation Strategy
An effective marketing automation strategy is one that constantly evolves as new trends and insights emerge. Optimizing your marketing automation strategy is key to creating high-performing marketing campaigns.
5 Best Practices for Database Management
Having a standardized database management process is crucial to successful marketing campaigns and programs. With clean, up-to-date, and useful data, your marketing team will be better equipped to make data-driven decisions and boost the effectiveness of your marketing initiatives.
5 Best Practices for Ensuring Good Data Hygiene (Part 2)
Data hygiene is the practice of ensuring your organization has clean, well-managed data. Clean data is free of errors, accurate, and up-to-date. Whereas, dirty data is incomplete, outdated, duplicative, or inaccurate.
Inbound Marketing: 5 Best Practices to Attract, Convert, & Close Leads
Inbound marketing is defined as a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience
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